Sitting in the coffee shop waiting for a friend to arrive for an afternoon visit, out comes your mobile device. Making use of your time, you check your mail, search for a restaurant for dinner, and send a few messages. What would you do without your computer and especially your mobile device? Most days revolve around your computerized devices. From scheduling to banking to dinner reservations, all are done using some form of a computer device. A website user knows what they expect and expects to receive what they want.
Is it time to look at your website in the eyes of the user? You may be concerned with SEO, search engine optimization, and how your website ranks with various search engines. The readers using your website are concerned about how the website functions. And they have specific expectations. 
Check your analysis software to see where these mobile device users are going on the website and make sure there are short routes to this information. No one wants to wait especially mobile device users.
The readers want to be able to move quickly between pages. If the navigation is slow, there is a possibility that the reader will move to a competitor’s website.The only true way to know how quickly your pages load is to check them yourself.
Use different browsers and a variety of computers including mobile devices. See how quickly you can navigate. Now think about your readers, will this be quick enough for them. If not, get to work and improve the response time.
Once the navigation is quick, now work on content. Are you offering what your readers are searching for? If you are giving your readers the information needed, they will reward you by staying on your website for longer periods. The lengths of stay will help to improve your rankings. Keep your content current with industry updates or improved how-to information. Give your readers reasons to return to your site. This becomes a win-win for both you and your readers.
Whatever format is offered on your website, make sure it is compatible with all devices. Some graphics require plugins and not all plugins work on all equipment. Keep it simple. Sometimes it is better to have less graphics and glitz and more relevant information accessible to all.
Look around and see how many people are using mobile devices. Sit on a park bench and watch the mobile users pass by; just about everyone has a mobile device in their hand. What does this say to you? Make sure your website is mobile friendly. With so many mobile users, if your site is not mobile friendly, you will lose readers. Translated, you will miss out on potential customers.
Do the research, know what your customers and potential customers are looking for. Take that information to your website and make it user friendly for all computer devices including mobile. By making your website user friendly, you are also helping your website to higher rankings. When you satisfy your readers, they in-turn reward you with higher rankings.
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